A shift leaders hourly wage is an average of $11. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Charles Watson was named CEO in December 2018. For me, my entrepreneurial passion really came from my parents. "We were in a good place! The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. There are currently 913 franchised locations and 1 company-owned restaurant. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Was it a pleasant surprise, expected, or was it a bit of both? Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. We find that real fruits, veggies, and juices just taste better.". With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. So well get to 50, but Im not focused on about five or six of them right now. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. So thats what we call Inspiring Better. So again, I mentioned earlier menu innovation. Again, the franchising, especially in Tropical Smoothie, it is a local business. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. By Jonathan Maze on Apr. So that would be my thoughts. "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. 2~10() . The company's goal is to . And so the way that they impact the communities where they operate is a really big part. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. I have a little bit sweeter palate. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. And we actually drove our comparative sales versus 2019 by 7.5%. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Mark serves on the board of the Institute of Certified Franchise Executives. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. And those are the most important things that I do.. So Ive got to get them in while I can. NET WORTH * LIQUID CAPITAL/CASH . Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. What was your plan for the first 90 days? And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Charles is directly responsible for selling more than 800 franchises during his tenure. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. And so I think thats only going to fuel our continued growth going forward. Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. . This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? Charles Watson CEO. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. In 2018, when I was named CEO, we had more than 720 locations open nationwide. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. *$1,009,803 System Wide Average Net Revenues. How is taking the reins of an existing company different than being part of a startup or a founder? The initial investment ranges from $246,500 to $580,500. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. we dont want to go to Manhattan and open 30 locations. Were implementing a new point-of-sale system that acts as a hub and enables all third-party delivery, white label delivery, online ordering, etc. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. 1117 Perimeter Center West, Suite W200 This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. . CLOSE. How do you feel about franchise advisory councils? I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. We must be able to service the guests who want to be on demand.. which of the following is not characteristic of groupthink SPEED 185 Industrial Pkwy, Site H. Branchburg. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. 1117 Perimeter Center West, Suite W200 In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. We gathered that feedback and used it to set goals and action plans for the company. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Other common Tropical Smoothie Cafe email . If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. All of this information may look daunting, yet . CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. The success of our brand is about the talent and drive of our talented executives and Support Center team. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Charles Watson serves as CEO for Tropical Smoothie Cafe. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Jul. Drain-Net Technologies. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. 5 Questions with Tropical Smoothie CEO Charles Watson. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Yeah. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. And so I dont know. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Were finding ourselves in an environment where people want speed. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Complete the form or call. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes.
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