CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. We can't let our kids get brainwashed like this," Benham said. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. If you need help purchasing a product directly from Allure, go to our FAQ. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. Stay informed about the latest scientific discoveries & breakthroughs. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. And if that means shopping COVERBOY, then hey, it's a win-win. The actor describes Harry Styles as "a very kind guy.". A weekly digest of Monitor views and insightful commentary on major events. Yahoo Beautyreports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several social media platforms, such as YouTube, where he posts instructional videoson beauty styles and products. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. The Best White Eyeliners for Brighter and Bigger Eyes. To enjoy our website, you'll need to enable JavaScript in your web browser. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. I love being extra pic.twitter.com/7Qu1yu8U2P. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Thats right, I am a new CoverGirl.. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. According to Huffington Post, it was only a year ago that Charles started his Instagram page. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with 28,431 views Sep 27, 2019 Does Coverboy cover boy? The . On Tuesday, the makeup brand announced . Gem is . Hmmm well that joke is ruined, but who cares! Were the bran muffin of journalism. Willam wears Coverboy Lip Varnish in TruBlu. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. 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Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Crypto Charles is an aspiring makeup artist from New York, who has amassed more . "Just wrapped another great CoverGirl shoot. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. We have a mission beyond circulation, we want to bridge divides. One of the makeup industrys largest brands took a big step forward on Tuesday. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. I purchased a glitter and a set of lashes. 2023 BDG Media, Inc. All rights reserved. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Charles expressed his excitement for his new gig on his Instagram and Twitter. The Mally. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. Business, Economics, and Finance. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Did You Hear "Did You Lotion" Growing Up? Science Monitor has expired. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. CoverGirls Instagram posted a video of Charles speaking about his new role. ', This website uses cookies to Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. ?? He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. James, who first earned. Its only 12 and today has already been so crazy. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Gem is magenta pink base with chunky, iridescent octagonal glitters. "Im happy that I put forth a line that you dont need any brushes for," says Willam. Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. In the company's 55 year history, there has never been a male star in one of their campaigns. or call us at 1-617-450-2300. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. See more ideas about james charles, covergirl, makeup. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. All rights reserved. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". Who is the 17-year-old YouTuber? The Christian Science Monitor has expired. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. James Charles Is CoverGirl's First CoverBoy. Just wrapped another great @COVERGIRL shoot. I love being extra pic.twitter.com/7Qu1yu8U2P. How Bill Clinton, as first gentleman, could reshape role of first ladies. An update on major political events, candidates, and parties twice a week. I think thats a part of the story here, too.. We are trying out Willam's new line of makeup Coverboy. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. retailers. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. A screenshot from one of James Charles' YouTube makeup tutorials. I purchased a glitter and a .more. The TikTok-Viral Dyson Airwrap Is Back in Stock! Blog Home Uncategorized coverboy makeup name change. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. So why now? The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. CoverGirl announced its newest spokesperson is actually a cover boy. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Goldie is a golden base with green undertones and holographic glitter. At the age of 17, Charles is breaking boundaries and doing it in style. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. now that CoverGirl has announced that James is its first male CoverGirl. But I think CoverGirl also hopes that this means more men will wear and buy makeup. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. Get ready for some exciting news. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Charles retweeted a few supportive messages himself. And so are five other '90s tattoo styles. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. She's ready to turn the page following ex-husband's cheating. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Don't just take my word for it though. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. He couldnt be more excited about the news! "These are the colors that I wear all the time, and they absolutely work," RuPaul says. #COVERGIRLJames! by blastPRO Mascara. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! James Charles is no exception. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Who needs rainbow highlight when you have this? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . But never has it featured a man. Your California Privacy Rights. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. Or feet. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Get stories that empower and uplift daily. Jaleesa M. Jones . Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. The model also addressed men profiting off her body. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. 19802023 The Christian Science Monitor. After DragCon, COVERBOY will be available on shopcoverboy.com. "We were always cheering each other on from the sidelines." Take our 'parent company' quiz! Real news, real hope. We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. Barbie ad stars a boy for the first time. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Evan Ross Katz. Charles was just named CoverGirls' very first male CoverGirl. Red flags that you're dealing with a man-child. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. We may earn commission from links on this page, but we only recommend products we love. All Rights Reserved. And we shall see what I would look like if I suddenly sprouted blue eyelashes. By subscribing to this BDG newsletter, you agree to our. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. Return to homepage. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. In the course of a year, teen makeup artist James Charles has gone from starting an . 2023 Cond Nast. Whoever said it wasn't easy being green was lying. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Its basically the same thing," Willam tells Elite Daily. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. This message will appear once per week Makeup artist James Charles is making history. improve functionality and performance. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. coverboy makeup name change. Hearst Magazine Media, Inc. All Rights Reserved. The singer reveals how grueling life was on the road. "Everything in life is balance. Nor is it the brands first attempt at breaking down barriers. I can't wait to see where this opportunity takes him! It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. "There's something there for everyone. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. pic.twitter.com/088HlYBjQI. "You owe it to yourself to take the time to discover and have fun," he advises. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. GET THEM HERE! In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Its unsurprising, then, that James himself appears to embody those shifts. The Duchess of York casts "no judgment" toward her nephew. You read that correctly: The newest CoverGirl is a boy. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. User Agreement and Privacy Policy and Cookie Statement and Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. But you know what? Latest book reviews, author interviews, and reading trends. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! User Agreement and Privacy Policy and Cookie Statement and CoverBoy! Covergirl. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". There's a lot of fun there, too.". Do whatever makes you happy." It's fun to play with the trends, but you want to keep going back to the classics. See the entire range of limited-edition, face, eye, and lip products below. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Ad Choices. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. We change lives. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. To say that Charles is talented would be an understatement. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. We are trying out Willam's new line of makeup Coverboy. "I'm aware of the other drag artists with makeup lines . Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. "Hopefully, itll also help my beard not shine through." Sometimes the world is a beautiful place. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Log in to hide ads. To make each of them even more personal, the collection also features two glossy lip toppers. new eczema treatment 2022 australia . "Fingers work great. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. retailers. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Can a Jesus Revolution take place again in America? Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! IE 11 is not supported. Wow. contact customer service Tea. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. For an optimal experience visit our site on another browser. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Sometimes, we call things boring simply because they lie outside the box we are currently in.. If you need help purchasing a product directly from Allure, go to our FAQ. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Follow Facebook.com/CosmoBeauty. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Got ten of 'em.". If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . It has to stop. "It just feels like something you want to wear.". Their prices range from $10 to $18. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. And with that newfound influence, that generations values are becoming increasingly visible. subscription. Blueball is a vibrant true blue packed with silver star-shaped glitters. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. James Charles at Gucci's Met Gala after-party on May 6. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Please click here to learn how. Jamess selection may be a reflection of that change.
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